Born in Little Rock, Arkansas in 1977, John grew up in St. Louis, MO. At a young age of 13 John found himself at 315 pounds, but through hard work and dedication he lost the weight and excelled in football and basketball. He continued his streak of athletic excellence throughout his high school and college years in Mc Cluer Senior High in the heart of Ferguson, Mo. and Harris-Stowe State College respectively. Graduating with a Bachelors degree in marketing, he later went on to pursue his MBA from Nova Southeastern University in Fort Lauderdale, FL. John’s education in business coupled with his love for health and fitness gave him the ability to start his venture – Bad Ass Vegan – a health and nutrition company that strives to educate individuals on plant based nutrition. John’s love for his community brought forth the brainchild of “VeganSmart”, a plant based protein shake company with a foundation whose mission is to prevent obesity through education, physical activity and plant based nutrition. He is really excited about his upcoming documentary Hip-Hopocrates in which he is teaming up with the makers of Cowspiracy and What The Health which focused on the negative impacts of raising animals for food on the environment and people’s health. The goal with their new documentary film is to speak about food injustice through the lens of Hip Hop.